An attorney for GEICO told reporters afterward that Brinkema had given both sides part of what they wanted. He said GEICO would continue to seek an injunction banning Google from displaying ads containing the word "GEICO."
"GEICO will continue to aggressively enforce its trademark rights against purchasers of its trademark on search engines and against search engines that continue to sell its trademarks," GEICO General Counsel Charles Davies said in a statement later in the day.
Shares of Google's high-flying stock rose $1.31 to $180.00 in active late afternoon action on Nasdaq. (Additional reporting by Eric Auchard)